ANKUSH KUMAR PATHAK

Digital Marketer

Patna, IN.

About

Results-driven Digital Marketing Specialist and BBA student with a proven record of enhancing online visibility, driving lead generation, and boosting sales through strategic Google Ads, Meta Ads, and Local SEO campaigns. Adept at leveraging data-driven strategies, campaign optimization, and creative execution to significantly improve traffic, conversions, and brand presence. Passionate about applying AI tools and entrepreneurial insights to maximize marketing productivity and achieve measurable business growth.

Work

Dr. R.K Pathak

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Google Maps SEO / Local SEO Specialist

Patna, Bihar, India

Summary

Drove enhanced local visibility and patient engagement for Dr. R.K Pathak through strategic Google Maps listing optimization and comprehensive local SEO practices.

Highlights

Boosted patient inquiries by 40% through the implementation of targeted SEO practices, including keyword optimization, proactive review management, and accurate business information updates.

Elevated local search ranking and visibility for Dr. R.K Pathak, positioning the practice as a top medical provider in the city through structured local optimization.

Improved appointment bookings and strengthened brand reputation by maintaining consistent listing updates and advanced local SEO strategies.

Master of Social Media and PR

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Google Ads Specialist

Patna, Bihar, India

Summary

Managed and optimized Google Ads campaigns for a social media marketing agency, focusing on lead generation and sales growth through strategic ad management.

Highlights

Executed comprehensive Google Ads campaigns, driving qualified lead generation and significant sales contributions through expert keyword research and continuous campaign optimization.

Maximized campaign ROI by strategically managing bidding strategies and optimizing budget allocation for diverse client accounts.

Enhanced overall campaign performance through meticulous ad copy testing and audience targeting, ensuring high relevance and conversion rates.

Centre for Sustainable Transitions & Resilience.

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Meta Ads Specialist

Patna, Bihar, India

Summary

Orchestrated Meta Ads campaigns for Centre for Sustainable Transitions & Resilience (CSTR), delivering quality leads and driving sales growth through advanced targeting and creative optimization.

Highlights

Designed and executed Meta Ads campaigns that generated high-quality leads and directly contributed to increased sales for CSTR.

Optimized ad performance through precise audience targeting, A/B testing of creative assets, and continuous performance tracking.

Implemented data-driven strategies to maximize campaign effectiveness and achieve measurable ROI for sustainability-focused initiatives.

T-Series

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YouTube Ads Campaign Manager

Patna, Bihar, India

Summary

Led a high-impact YouTube ad campaign for T-Series, achieving rapid audience reach and optimizing performance metrics for maximum engagement.

Highlights

Executed a YouTube ad campaign that successfully delivered over 1 million views within an aggressive 48-hour timeframe.

Achieved exceptional view-through rate (VTR) and optimized cost-per-view (CPV) efficiency, maximizing campaign budget effectiveness.

Strategically managed ad budget allocation and refined targeting strategies to ensure maximum view velocity and audience engagement.

Education

GRD Institute of Management & Technology

Patna, Bihar, India
→
Bachelor of Business Administration Marketing

Patna Doon Public School

Patna, Bihar, India
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Class 12th Commerce

Army Public School

Patna, Bihar, India
→
Class 10th General Studies

Awards

State-level Badminton Competition Winner

Recognized for winning a state-level badminton competition, demonstrating discipline and competitive spirit.

Publications

20 Things You Should Know in Your 20s

Authored a publication providing insightful guidance and perspectives for young professionals navigating their twenties.

Languages

Hindi

English

Skills

Digital Advertising

Meta Ads, Google Ads, YouTube Ads, Campaign Optimization, Audience Targeting, Bidding Strategy, Budget Management, Creative Optimization, Performance Tracking.

Search Engine Optimization (SEO)

Local SEO, Google Maps Listing Optimization, Google Business Profile Optimization, Keyword Research, Review Management, Business Information Accuracy.

Content & Design

Canva, Social Media Content.

Web & Performance Marketing

Lead Generation, Website Development, Data-Driven Strategy, Traffic Generation, Conversion Rate Optimization (CRO).

Business & Strategy

Entrepreneurship, Business Growth, AI Tools, Decision-Making.

Projects

Personal Brand Development & SEO

Summary

Developed and optimized a comprehensive personal brand presence on Google, integrating professional portfolio, social media, and published content.